Vibrant Norwich – Culture, creativity, and sport

The Labour administration at city invests heavily in culture. The cultural sector plays an important role in providing employment for local people across Norwich. Around 1,200 jobs are supported by the sector and there are 205 cultural businesses located within Norwich. This includes a number of nationally significant cultural assets, mostly in the centre of Norwich.

Arts, Culture and Heritage are central to Norwich’s recovery from the pandemic and contributes to the health and well-being of residents, educational and training opportunities and enhancing vibrant city and city centre.

Investment in culture has obvious benefits for sectors like hospitality and tourism but it is a promising growth area over the next decade and will create jobs that are immune from the impacts of automation.

Norwich is one of the leading local authorities, working with partners to develop a Cultural Compact to bring together local partners with a shared interests in maximising the social and economic benefits collaborative working.

A Labour City Council will:


  1. Provide swimming, sports facilities and leisure services that are accessible to everyone, targeting our resources on promoting healthy lifestyles to address health inequalities and provide access for all.


  1. Aim to provide free swimming opportunities for children and families on low incomes.


  1. Increase availability of tourist information through development of our website and linking this with the Visit Norwich site.


  1. Continue to develop and improve our facilities including St Andrews and Blackfriars Halls, the Riverside sports complex, and the Norman Centre through the success of winning Town Deal funding for our city.


  1. Aim to attract at least one major regional and national event to Norwich each year, to raise the city’s profile, increase people’s aspirations and create an economic legacy.


  1. Continue to protect, enhance, and promote our unique historic built environment for the benefit of all, with the resources available. Help to save the Bethel Hospital and other at-risk properties from decay and dereliction and work in partnership with organisations which can assist us in this aim.


  1. Use vacant commercial premises for ‘meanwhile’ purposes such as the MX Connects community space in the historic Drayton Road shopping crescent.


  1. Continue to provide a range of free city centre events and actively work with suitable partners and sponsors.


  1. Celebrate and promote the work of community and volunteer sport and recognise the work of community coaches.


  1. Protect and retain open spaces throughout the city, as well as parks, as we believe the natural environment is important to everyone. Increase access to our open spaces, including parks, which will reduce anti-social behaviour and ensure that they continue to be used as they were intended to be.


  1. Work with partners to improve access to and enjoyment of the rivers. Lead on the delivery of the River Wensum Strategy, working in partnership to better manage it and the surrounding area for the benefit of the city and its residents, while also increasing access to, and use of, the river itself. Campaign to get bathing water status for Norwich’s rivers so that they are safer for those that use them, and to promote the use of our waterways for recreation and exercise.


  1. Develop the provisions market and ensure the continued success, sustainability, and further development of the market in the long term. Work with the traders to make this England’s first dementia-friendly market.


  1. Work with entertainment providers and venues to broaden access to them for people who would otherwise be excluded.
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